Blogging. We all know that it’s an extremely valuable tool to drive traffic to your website. It also serves the important purpose of building authority in what you do. It shows your target market that you know what you’re doing, that you understand your audience inside and out, and it does wonders for your credibility.
Knowing the importance of blogging is one thing, knowing what to write about is a whole different story. Chances are you’ve suffered from writer’s block at least once on this journey. In those moments, you just need to read the right piece of advice to get the ball rolling. The following tips and ideas are for doing just that. You’ll have pen to paper to website in no time.
Listen to your clients and customers
Amazingly, your customers and clients give you so many ideas on what to write about; all you have to do is listen. Funnily enough, this is how this very blog post has come to fruition. A number of clients have asked the question recently: “What do I blog about?”
If two or three clients are asking the same question, chances are you’ll have other clients and potential clients who are also looking for the answer. Perfect blog post right there. And if you listen often enough, you’ll have a whole year’s supply of blog post ideas ready to be written. Keep the ideas in a notebook or Trello board and you’re all set.
If it feels like your clients are giving you ideas, ask them directly what they’d be interested in reading. Send them a short and well-crafted survey for them to fill out – remember to include subject areas for them to choose from.
Listen to your fire inside
There’s nothing like being really passionate about a subject area or current issue to get the writing juices flowing. If a topic is relevant to your industry or target market, or you can make analogies to make it relevant, it’ll hit the mark. There’s a chance that writing opinion pieces can polarise your audience and that can be great for generating discussion. Remember, you don’t need to be pleasing everyone in business and often when we can differentiate ourselves from competitors, it can be in our favour. Just make sure your posts are relevant and consistent with your brand.
Refer to your blog categories
Ideally, you’ll have four or five main blog categories which act as the subject areas you often write about. For me, they’re Website Tips, MailChimp & Email Marketing, SEO, Business Planning, and Online Marketing Inspiration. Whenever I get stuck with what to write about, I take a step back and look at my blog as a whole. Which categories have I written about recently? Is there a category that feels a bit neglected? If there is, that category then allows me to focus on what I can write about within the subject area rather than being overwhelmed by all the topics.
And always remember to select the appropriate categories when publishing blog posts. This helps your audience to navigate through the many different blog posts you’ve written about a topic.
When it comes to wanting to know the information people are looking for, what better place to look than Google? Our favourite search tool likes to predict what we’re searching for based on what others have searched for in the past. These suggestions then become perfect blog post title ideas.
Say I have a topic I want to write about, such as “blog post ideas”, but I’m not sure on the angle I want to take with it. If I search for this in Google, at the bottom of the first page of searches will be a “Searches related to blog post ideas” section. I then get ideas such as:
- Blog post ideas for beginners
- Blog post structure
- How to write better blog posts
- How to write engaging blog posts
Getting ideas directly from Google will mean that you’re getting insights into what people are searching for. It also means that if you use one of its ideas, Google will take notice of your blog post and could then feature your post in future searches for that topic. Win win. Just make sure you’re writing for your audience first, and then Google.
Blog post idea generators
To delve deeper into what people are searching for, you can use generators to give you ideas around your blog post titles. You can’t go past answerthepublic.com to explore the wide and wonderful world of content and what to write. Enter your topic into the search field and grab an idea from a long page of suggestions.
Other blogging tips
- Ideally blog posts should be around 600-800 words in length. Write something that people can easily read during their commute to work and that it offers something of value.
- Link to your other blog posts or service pages within your blog content to create a journey through your website.
- Share your blog! Your post was destined to be read. Once you’ve hit that “Publish” button, share your post on social media and with your newsletter subscribers. PRO TIP: Make sure it displays well on Facebook before sharing it.
Remember that you have a unique voice and perspective on things, and you are an expert in your field. People want to read what you write and they follow you for that reason. Get inspired to inspire others. A blog is perfect for this.
Proud of your recent blog post? Share it in the comments below. I’d love to read it.