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Blog: Online Marketing Tips

Blog2019-11-28T12:41:16+11:00

How to create a website design plan and beat the overwhelm

So you’ve decided that this is the year to redesign your website, or to launch your startup. Hello, new website! As the saying goes, a (website) change is as good as a holiday… or at least from what I remember of them (thanks COVID-19). But you’ll know from your last vacay there’s a lot of planning that has to happen before you get to lie back on a beach lounger with a cocktail in hand. And it’s the same with [...]

Website Tips, WordPress|

10 ways to stand out from the crowd

Sometimes it feels like everything’s been done before and it’s getting harder to cut through the noise. Everyone has a podcast. Everyone’s making it big on Instagram. And in between all that are the launches, the eBooks, and the courses. With so many other small businesses doing all the things, it can feel almost impossible to stand out. Yet, it is possible. And it all starts with alignment. Alignment with your business values. Alignment with your ideal client. Alignment with [...]

4 signs it’s time to redesign your website

Like your favourite Netflix series, all good things must come to an end. (RIP, Orange is the New Black) That includes your website. There comes a time when that website you lovingly launched into the world is no longer serving you. Maybe your enquiries have dropped dramatically. Visitors complain of difficulty finding information. Or you’re getting frustrated every time you have to update the content. Revamping your website not only means refreshing the look. With the right planning, an updated [...]

Website Tips|

How much does a website cost in Australia?

‘How much does a website cost?’ might seem like a pretty standard question to ask a web designer. But it can be akin to asking about that proverbial length of string. You see, there are so many different types of small business websites, with different features selling different products. And while you can get a website built for as little as $1,000 or for $10,000+, price alone doesn’t determine how effective your website will be. So how much does a [...]

SEO, Website Tips, WordPress|

How to (or not to) prepare for your brand photoshoot

If you’ve been a part of my community for a while, you’ll know that I’m a huge advocate for getting professional branding photos for your business. For me, it’s a no-brainer. Your professional photos can be used everywhere: your website, Instagram, Facebook, other social platforms, newsletters and even on flyers and business cards. Photos do so much to bring your brand to life and tie everything together. And most of all, they’re the real you. Your target market [...]

Website Tips|

How to find and fix your website’s broken links

I visit a lot of websites. It’s actually one of my favourite things to do. When a business newbie announces they’ve launched their website, I go and check it out. When someone has a new offering or product and they tell me to visit their website, I do. I can’t help myself. And you’d think that being a web designer, I’d be highly critical of websites, but I’m not. I truly enjoy taking a journey through a business’ online home. [...]

SEO, Website Tips, WordPress|

For the love of Mondays and making them your own

For a while now I’ve kept something to myself, especially when I’m out with friends or visiting family. It’s something that I can only share with a select few and generally most wouldn’t be able to comprehend it or wouldn’t even want to hear it. But I feel like I can share it with other business owners and know that most will understand and experience the same thing too. The thing is… I love Mondays. You know, that day [...]

Inspiration|

How to craft your website’s Call to Actions

In my twenties I worked in the marketing department of a large corporation. Looking back on it, it wasn’t really where I was suited to working and I really didn’t feel excited about the products we were marketing. All in all, it was the stepping stone I needed to get focussed on what I wanted to do. I ended up leaving after a couple of years to continue my studies, and eventually found a love for web design. My [...]