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Blog: Online Marketing Tips

Online Marketing Tips 2018-01-08T13:44:59+00:00

BEYOND THE BASICS: Exploring a website’s full potential with IT’S THE NOW

It’s easy to view your website as just another marketing tool. Sure, it can definitely play a big role in generating sales but it is so much more than that. I like to view it as a book cover. Like it or not, we judge a book by its cover and the same is true when viewing a website. It’s the book cover of your business. And that’s just the beginning of its potential. In this blog series, I will be asking inspiring small business owners about what they do and the importance of their website. The series is [...]

Moving to HTTPS for your WordPress website

One thing’s for sure. Life is moving fast and with it, technology is always changing and evolving. And from time to time, you’ll need to make updates to your website to reflect that. Whether it’s your website’s user experience that demands an overhaul or Google setting new standards for website best practice, it’s inevitable that change will take place. There’s a couple of things that you may have noticed when browsing your favourite websites: Website URL’s starting with https:// (with the ‘s’ being more visible these days) Websites have a green ‘Secure’ status next to their URL with a padlock to go [...]

Website Tips, WordPress|

Who I use and recommend for website hosting

The company you use to host your website is important and there are many factors to look at when choosing the right one for your needs. Your website hosting company is responsible for a lot : your website speed, support if something goes wrong and saving regular backups of your website that you can easily install if needed. And if you use this company to host your business emails, add that to the list too. In 2017 I moved my website to SiteGround and it wasn’t a hasty decision. I noticed them being mentioned in forums and Facebook groups more [...]

Website Tips, WordPress|

All in good time. Letting go of business perfection

I started my web design business in 2009 with a dream of creating beautiful and functional websites for small businesses. All of those confusing, cluttered and less-than-attractive websites would be mine to transform! And that’s what I focussed on. There have been a couple of siestas from time to time for Resonant Imagery but the dream has held strong. I’m pretty amazed at how far my business has come. As with all ventures, there are ups and downs, times of flourishing and times of needing to keep the faith. When I look back through all the growth that Resonant Imagery [...]

How to resize and crop photos for your website

In my many years of designing websites for a growing number of clients, perhaps one of the most asked questions from them when they're editing their website or drafting a blog post is, "how do I resize a photo for my website?". Either they're needing to crop a photo to a set of exact dimensions or they need to reduce the file size for their website (because no one likes a super large image that takes forever to load). Website platforms such as WordPress and Squarespace do their bit to resize images but reducing their file size even further yourself [...]

Website Tips, WordPress|

3 ongoing SEO tasks that’ll show Google you mean business

You’ve heard me say it before, “Your website is never finished” and I’ve come to realise it’s similar to renovating your house. Once the bathroom and kitchen are done and the house is painted inside and out, it feels finished and very liveable. A new home you can be proud of. After the initial excitement of completing those major and challenging jobs starts to wear off, there’s that realisation that there’s still more you’d like to do to really make it your own. Wouldn’t it be great to build a herb and vegie garden in the backyard?! And let’s build [...]