I took a chance with starting my business in October 2014. In May 2015 I had my first team member join me on the adventure. Since then we’ve grown to a team of 26 psychologists and six support staff. It’s been a wild ride expanding this quickly, but I'm grateful to feel passionate about what I do.
When there are endless options for pretty much anything these days, how do you know what will work for you and what will work seamlessly together? That’s so often our dilemma in our app-filled lives. Less can be so much more but knowing the right tools to use… that’s a skill in itself. Take your website, for example, it could be built on WordPress, Squarespace or Shopify (as the main options). The right choice depends mainly on your business type [...]
Q: How long ago did you make the trusting leap to start your business and what was the catalyst that told you "hey, I can actually do this and do it well"? A: After feeling really unfulfilled in my ‘day job’ and the longing of branching out on my own, I just took the leap and started Creative VA 9 months ago. I knew I wanted to do something for myself but not quite clear on the what.
One thing’s for sure. Life is moving fast and with it, technology is always changing and evolving. And from time to time, you’ll need to make updates to your website to reflect that. Whether it’s your website’s user experience that demands an overhaul or Google setting new standards for website best practice, it’s inevitable that change will take place. There’s a couple of things that you may have noticed when browsing your favourite websites: Website URL’s starting with https:// (with the ‘s’ [...]
As a copywriter I honestly still get a thrill every time I see my words live on a website. But more than that, I like to know that my words are making a difference for my clients. The best feedback I get is when my clients tell me how much their customers connect with their copy or buy as a result of a really funny or engaging product description.
The beauty of the online world is its connectedness. An action is rarely an isolated event but rather it creates a ripple effect and its reach is wide. The potential then for opportunities is immense, which is really quite remarkable. And then the downside is needing to always take into account that ripple effect and its potential for things to go wrong. A page or post that has been published for a while has already been noticed by Google and [...]
It’s easy to view your website as just another marketing tool. Sure, it can definitely play a big role in generating sales but it is so much more than that. I like to view it as a book cover. Like it or not, we judge a book by its cover and the same is true when viewing a website. It’s the book cover of your business. And that’s just the beginning of its potential. In this blog series, I [...]