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Blog: Online Marketing Tips

Online Marketing Tips2018-04-20T13:04:04+10:00

How to craft your website’s Call to Actions

In my twenties I worked in the marketing department of a large corporation. Looking back on it, it wasn’t really where I was suited to working and I really didn’t feel excited about the products we were marketing. All in all, it was the stepping stone I needed to get focussed on what I wanted to do. I ended up leaving after a couple of years to continue my studies, and eventually found a love for web design. My [...]

Blog post ideas that’ll help your small business stand out

Blogging. We all know that it’s an extremely valuable tool to drive traffic to your website. It also serves the important purpose of building authority in what you do. It shows your target market that you know what you’re doing, that you understand your audience inside and out, and it does wonders for your credibility. Knowing the importance of blogging is one thing, knowing what to write about is a whole different story. Chances are you’ve suffered from writer’s block [...]

Top tips on how to make your website better

You’ve got your website and it may be a slick, professionally designed one or it may be DIY. Wherever you are on this spectrum, there’s one question that’s relevant to us all: How can I make my website better? You’ve heard me say it before: your website is never finished. It’s a fluid, evolving presentation of where your business is at, what you offer and who you love to work with. Right? Or, is it a glimpse of where your [...]

5 books that have inspired the way I do business

I find it can be so easy to continue working on my business in the same way as before. I’m sure we’re all a bit like that. Change for us humans can be a rather difficult notion. We can also have well-intentioned ideas about change (hello new years resolutions!) but all too often we can fall back into our old ways. No matter what your vice, whether it be books, podcasts or online courses (or all of them), learning is [...]

How to fix your website preview on Facebook

You’ve got your beautiful website launched and it’s time to share it with the world. Or you’ve just published your latest insightful blog post and you’re equally as excited to get it out there. First stop: Facebook. You’ll most likely want to share your website win in your fave Facebook group. That way it’ll get tonnes of exposure within a community that’s already quite familiar with you and your business. You carefully draft your message and you include the link [...]

Beyond Website Basics: Q&A with Radiant Aura

It’s easy to view your website as just another marketing tool. Sure, it can definitely play a big role in generating sales but it is so much more than that. I like to view it as a book cover. Like it or not, we judge a book by its cover and the same is true when viewing a website. It’s the book cover of your business. And that’s just the beginning of its potential. In this blog series, I [...]

How to get over your website content writer’s block

I help a lot of small business owners get their website live and launched to the world. And if you’ve ever worked on a website, or at least thought about creating one, you’ll know there are many elements that come together to make it not only look good but also to read well. From professional photography to click worthy Call To Actions, there’s a fair amount of work that goes into an effective website. And there’s one thing that time [...]

How to plan a website photoshoot

An important component of any website is photography. Photos have that oh so special way of communicating so much and if done well, they captivate their viewer no end. It then goes without saying that a bit of planning is needed to get the right photos for your website. Finding your website photographer In business it plays to surround yourself with people who have the skills that complement yours. A key asset for your business is a photographer who is [...]

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