Blog: Online Marketing Tips

Online Marketing Tips 2018-03-05T11:28:38+00:00

How to resize and crop photos for your website

In my many years of designing websites for a growing number of clients, perhaps one of the most asked questions from them when they're editing their website or drafting a blog post is, "how do I resize a photo for my website?". Either they're needing to crop a photo to a set of exact dimensions or they need to reduce the file size for their website (because no one likes a super large image that takes forever to load). Website platforms such as WordPress and Squarespace do their bit to resize images but reducing their file size even further yourself [...]

Website Tips, WordPress|

3 ongoing SEO tasks that’ll show Google you mean business

You’ve heard me say it before, “Your website is never finished” and I’ve come to realise it’s similar to renovating your house. Once the bathroom and kitchen are done and the house is painted inside and out, it feels finished and very liveable. A new home you can be proud of. After the initial excitement of completing those major and challenging jobs starts to wear off, there’s that realisation that there’s still more you’d like to do to really make it your own. Wouldn’t it be great to build a herb and vegie garden in the backyard?! And let’s build [...]

Knowing when to take the DIY-website path

When you’re just starting out in business, the to-do list is endless. There are literally pages of tasks to tick off and the feeling of overwhelm is huge. From the administrative set up of a small business to all the elements that make up the marketing side of things, there’s lots to do. Pretty high on your to-do list is your website and we all understand just how important it is. It’s the online destination of choice for your desired clients and customers to check out what you do, who you are and, if you have an online shop, it’s [...]

How your website can benefit from engaging website content

It’s pretty important to have a visually pleasing website. Really, we all judge a book by its cover, even though we know there’ll still be gems inside if the cover doesn’t immediately grab us. And we all know we do this with websites too. Surely I’m not the only one who cringes when you land on a website that doesn’t captivate, that looks like it was designed back in the nineties and that appears to have zero logic with how to journey through it. Surely you’re going to fault the business accordingly. If their website is like that, just imagine [...]

Website Tips|

The importance of updating WordPress

If you’re one of the 37 million people worldwide who have their website built using WordPress, you’ll know there are a few ongoing costs associated with keeping your website live and functioning to optimum levels. You pay your yearly website hosting invoice, because if you don’t, you know that your beloved online home will cease to exist (not an option!). You also pay your domain name invoice biennially because it’s just as necessary as your website hosting. Once you’ve got these two things sorted, that should be it, right? These two expenses aside, there are a couple of other costs [...]

Website Tips, WordPress|

5 kickass decisions I made that have improved my business

It’s getting to that time when taking stock of the year that’s been is kinda a good idea. Thinking about what’s worked wonders for our business and reflecting on what hasn’t is a valuable exercise and one that can help us move forward into the year ahead. For me, the year has been full of ups and downs but overall it’s been a good one. I’ve worked with the most inspiring clients and have stepped up to really become the face of Resonant Imagery (because sometimes we have to take our own advice, right?!). When I look back at the [...]