Email Marketing

How the GDPR may affect your Australian business

Chances are you’re received an unusually high number of “we’ve updated our privacy policy” emails of late. Perhaps you’ve even wondered why… These emails are a result of upcoming changes in the EU in regards to the data protection and privacy of individuals located in the region. The General Data Protection Regulation (GDPR) will [...]

How to Get the Most Out of Your Email Newsletters

We have all had extensive experience writing emails to friends, family members and to clients. And then we go to write our business' email newsletters. Can't be that different from normal emails, right? Well, it's different. Definitely different. When composing our email newsletters, we need to think of them as another form of marketing, as [...]