If you’ve been following my blog, or maybe you’re a client of mine, either way, you’ll know that I’m a big fan of MailChimp, my (and many other’s) email newsletter application of choice. I generally find it intuitive to use and a straight forward process to send out newsletters (aka campaigns) but like any program, there’s a learning curve involved and once you’ve used it a few times, it’ll soon feel like you’re a pro, just like riding a bike really.

One feature that many businesses use is autoposting your newsletter link to either (or both) Facebook and Twitter. This in itself isn’t a new thing but recently MailChimp made it easier to customise how this link is displayed on social media. If done correctly, your online community will see something like this:

mailchimp social card

 

All four elements highlighted above are customisable in MailChimp before you send out your campaign. Often this is a feature that is overlooked and when MailChimp autoposts to Facebook, your post can be understated and lacking in enticement for your community to read more.

So it’s handy to know where to go in MailChimp to customise this feature. Before we dive in, I’m going to make the assumption that you already have a MailChimp account and you know generally know the steps involved with sending out your campaigns. If you’d like to know more about email newsletters, get in touch with me.

Let’s get started. Create a new campaign within MailChimp and when you get to the SETUP section of the process, scroll down to the Social Media area. Ensure you have connected MailChimp to your Facebook account and type in the short blurb #1… see the example above to see where this info will be placed on the Facebook post.

 

mailchimp social card

 

You can see that I’ve only chosen to autopost my campaign onto my Facebook business page. It’s up to you if you’d like it to be posted to your personal page as well.

Next we want to customise the actual social card, which we can do on the DESIGN section. Once you have added the content to your newsletter, maybe with one or two images, go to Preview & Test and select Social Cards, as shown below.

 

how to customize mailchimp social card

 

In the Social Card editing screen, enable your customised card and then choose to preview the Facebook post on the left. You are able to choose one of the images you have already added to your newsletter using the Back and Next buttons. Add a meaningful and engaging title and type in the Short Blurb #2.

 

mailchimp social card

 

Click Save & Close. And that’s it. Continue to perfect your newsletter and send it out to your peeps. Your MailChimp autopost on Facebook (and Twitter if you use it) will now be extra enticing for your community to want to read more. Happy days!

 

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