Like your favourite Netflix series, all good things must come to an end. (RIP, Orange is the New Black)
That includes your website.
There comes a time when that website you lovingly launched into the world is no longer serving you. Maybe your enquiries have dropped dramatically. Visitors complain of difficulty finding information. Or you’re getting frustrated every time you have to update the content.
Revamping your website not only means refreshing the look. With the right planning, an updated website can also increase the number of visitors and enquiries you receive.
As a small business website designer, I work with you to create a website that makes an impact and helps you reach your business goals.
So let’s take a look at some of the reasons why you might need to redesign your website.
Is it time to redesign your website?
While there are many reasons to redesign your website, here are some of the signs it’s time to invest in a new website.
1. Your website visitors don’t stick around
How long do your website visitors hang around? If they’re landing on your home page and clicking away quickly, it can be a sign that your design, functionality or content (or all three) is no longer working for you.
So how do you know if people are sticking around?
First, head to your Google Analytics and look for your ‘bounce rate’. Your bounce rate refers to the percentage of people who click away after viewing just one page – the higher the number, the more people are leaving your site quickly.
Now, a ‘good’ bounce rate depends on what type of business you have and which page people land on. But if you’re seeing a high bounce rate on your main website pages (say, higher than 70-80%) it could be a sign your website isn’t working for you.
While you’re in Google Analytics, take a look at your average ‘time on site’. This tells you how long people stick around on your website and click through to different pages. Again, this number depends a lot on your business type, but if it’s less than a minute, it could be a sign that people are getting frustrated on your website and going elsewhere.
2. Your website doesn’t perform on mobile
Remember when we all thought being able to send a picture message was the height of mobile technology?
Well, things have changed since then.
Just about all of us now carry a smartphone in our pockets. In fact, there are now more mobile subscriptions in Australia than there are people . And we expect to be able to surf, scroll and buy just as easily as we would on desktop.
The January 2019 Digital Report from We Are Digital and Hootsuite found 87% of Australians have a smartphone. And 37% of those people had made a purchase using their device in the previous month .
So basically, if your website isn’t mobile-friendly, you’re missing out.
This is a simple one to test. Just open up your website on your mobile and take a look at how easy it is to click around, read information and fill out your enquiry form or check out.
3. You can’t update the content yourself
Do you find yourself having to email your web developer every time to want to change some info on your website? Do you even know how to access your content management system (CMS)?
Many older websites are built using HTML and CSS. Which basically means that to change anything you have to scroll through lines of code. So updating anything is a major headache. And if you accidentally edit the wrong section, you can break your website. Ouch!
I create websites using WordPress, a content management system that makes it easy to update your content without having to know any code. You can change up info, publish blog posts and add new pages easily. So your website can adapt as your business does.
4. Your website no longer reflects your vision
Just like fashion trends, web design changes and evolves. Your website is often the first time someone comes across your business, and an outdated design can give the wrong impression about the quality of your product or service.
Likewise, if you’re now offering a premium service or looking to attract a new kind of customer, you should have a website that reflects this. And if you’ve recently rebranded, you should update your website to incorporate the new look and feel.
How can you tell if things need a revamp? Well, if you feel like your website needs updating, it probably does. But you could reach out to some trusted business colleagues and ask them to give you some (honest) feedback. Better yet, you could book in for a Website Consult with me and we’ll go through your website together.
So you want to redesign your website. What’s next?
Like any project, a new website shouldn’t be embarked upon without planning.
It’s important to have a website redesign strategy in place so you can allocate adequate time, budget and mental energy to get the best result. As a small business web designer, I’ll work with you to create a plan so your new website carries you forward into the new decade.
Want to chat more? My process considers your goals to create a website that will help create a presence you can be proud of.
You can easily schedule a free 15 minute discovery call with me. Book in now >
 The Australian population is 24.93 million vs 32.47 million mobile subscriptions or 130% of the population. Statistics taken from 2019 Digital Report Australia released by Hootsuite and We Are Social