I admit it. I’m not great at blogging. I’m still working on being more regular with when I post up blogs. Having said that though, I feel that this is changing…I’m making this important marketing tool a higher priority.
In the past I’ve found it hard to motivate myself to sit down and begin writing. It’s like most things…it’s a struggle to find the motivation but when I do I find enjoyment and energy in the process of writing a blog post. It’s a chance for me to open the information floodgates in my head and share it with people who will benefit. It really is energising.
Why is blogging so important?
The Personal Benefits of Blogging
Writing regular blog posts is really a chance for some quality contemplative time between you and your business. It’s a chance to capture a moment in time and share with others what inspires you, what lessons you have learnt recently, the list goes on. This reflective time is important for us to release some of the information and ideas that we’re storing inside, thereby allowing more space for future ideas and new perspectives. So much of our daily life is ‘doingness’. Make sure you allow time for reflection.
The Business Benefits of Blogging
On a business level, blogging is invaluable. It adds so much more worth to your website, more engagement from visitors and a greater insight into who you are as a business professional. Writing posts that relate to your keywords does wonders for your SEO (Search Engine Optimisation) and blogging keeps your website content fresh, particularly if you have the vital blog feed on your homepage (another SEO tick of approval for Google rankings).
You are also giving information away for free, which we can be a little hesitant to do, which your audience will greatly appreciate and won’t go unnoticed. Giving will always be met with Receiving, so open up.
“As we work to create light for others, we naturally light our own way.” ― Mary Anne Radmacher
So now onto the tips for effective blog writing:
- Write posts based on common questions that you get asked about your product / service / industry;
- Write posts about topics that inspire you, that are perhaps a little controversial and that will get your reader thinking;
- Write posts that include your keywords; and
- Write posts at regular intervals. This depends on you and how much you like writing! Once a month is really the minimum interval and if you feel inspired definitely write more frequently, such as fortnightly or weekly.
After your Blog Post is Published
After you have written and published your blog post, what to do next? Well, there’s a list of actions that come next to help get your writings out to your audience.
- Announce your latest blog post on your favourite social media pages, such as Facebook, Twitter, Instagram, etc.;
- Write a short email newsletter that includes the first paragraph of your blog post and invite your email recipients to read more on your website;
- Send your blog post to online journals within your industry to be published. This option is recommended if you feel that your blog post is worth sharing to a larger audience. Ensure that the online journal includes a brief bio about you and a link to your website; and
- Start working on your next post 🙂 Maybe wait a few days or a week but be proactive with your writing. Create a list of other topics you would like to explore in the future.
If you need help with blog post topics or your current website doesn’t include a blog, I’m here to help.