Do you find yourself doing more and more of your internet browsing on an iPad, iPhone or other mobile devices?  Have you noticed that some websites display their content differently when viewing it on these smaller devices, making it easier to read?  Have you wondered how you could get your website to do the same?

Enter the world of Responsive Design. Responsive Design can be defined as:

A website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.

responsive web design

Analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop internet use by 2015. Based on this, surely it’s worth contemplating if your website should be responsive or not. It’s important first to look at your website audience. Who are your clients and will they need to look at your website content when ‘on the run’. I know that I regularly use my mobile internet to double-check that I have the right yoga class time that I’m heading to, that I have the right address of a business place I’m wanting to visit.

But it extends to more than that. Those of us that commute to work or study perhaps regularly use their mobile devices to simply browse the web in order to fill in time. I have yet used my phone to purchase products as I’ve found it a bit time consuming and tends to be faster doing it on my laptop. Using an iPad, or other tablet devices though, is a different story and the possibilities of web browsing and shopping quickly become endless.

In the end, regardless of the “why”, it comes down to providing your audience with the best possible website experience, in order to engage, to easily navigate, to easily get in touch with you. That’s why we have a website in the first place, to fulfill these needs. If you prefer visiting websites that are responsive when viewed on your mobile device, then ultimately so do your audience.